Our monthly news & events.

Aveda Pure Privilege


Aveda’s NEW Full Circle Recycling Program


MINNESOTA (JULY 2013) - Aveda, professional botanical hair care brand and a leader in corporate environmental sustainability in the beauty industry, introduces its new Full Circle recycling program in the US. Aveda has partnered with g2 revolution, a leading recycling innovations company, to provide guests the chance to return Aveda packaging not accepted by some municipal curbside recycling programs to all 107 Aveda Experience Center retail locations in the US beginning the week of July 15, 2013. BURT GRANT SALONSPA WILL ALSO BE ACCEPTING PACKAGING!

The Aveda packaging collected will be sorted to be recycled into resuable material, with the goal of making it into new Aveda packaging or accessories, thus helping to prevent Aveda packaging from going to landfill.

At Aveda, achieving high performance in services and products does not have to come at the expense of our environment. Aligned with the Cradle-to-Cradle design philosophy that focuses on the principles of a "no waste" society, Aveda's goal is to eliminate waste and create something to make a positive difference in the world. In nature, everything gets used or is returned to the Earth to nurture it.

"At Aveda, we find inspiration in nature and believe that it should be emulated as a model of sustainability. Aveda is committed to developing products that can be responsibily sourced, manufatured, used and then returned to the natural world. We also develop packaging withh high levels of post-consumer recycled content that can be continuously cycled in the industrial world," says Dave Rapaport, Vice President Earth & Community Care, Aveda. "The reality is that municpial programs vary in the types of materials they are able to recycle. Aveda is committed to a no waste philosophy. We know this program can make a difference. The success of our pilot program in Colorado in 2011-2012 reported that 98% of the materials received were recycled into reusable material."

In an effort to continue to bring sustainability full circle, g2 revolution launched the "Feed the Future" program in January 2013 in cooperation with the West Ohio Food Bank. For every Full Circle recycling bin processed for recycling, g2 revolution will donate funds that will allow the West Ohio Food Bank to purchase 2 1/2 pounds of food.

The Full Circle recycling program is the latest step in the brand's environmental commitment, seeking to take responsibility for all Aveda packaging in the U.S. Aveda continues to be mindful of its environmental footprint and paves the way in environmental leadership by:

-Minimizing packaging, maximizing the use of post-consumer recycled materials, using materials that can be and are recyclable and by designing packaging so that the individual can be separated for recycling.
-Building on the success of the Aveda Caps Program. In 2008, Aveda created the first bottle cap collection program of its kind in the continental U.S., helping to eliminate this type of plastic from landfills and waterways, and educate recyclers and municipalities about the need to accept #5 plastics at curbside--collecting more than 115 million plastic bottle caps. Newly molded 85% post consumer recycled content caps are now included on Aveda products such as Full Spectrum Hair Color and retail sample tubesdue to the success of the Aveda Caps Program.


1. Check with your local recycler to determine what types of materials are accepted via curbside service. Municipal recycling programs vary on the types of items accepted in community programs.
2. Any Aveda packaging not accepted curbside, such as caps, makeup brushes, and various bottles, jars, tubes and pumps, can be brought into any Aveda Experience Center retail store in the United States and placed in the Full Circle recycling bin. Visit Aveda.comlocator to find the Aveda Experience Center retail location nearest you. (If we, Burt Grant SalonSpa, are closer for you please drop off your recycling with us and we will take it to an EC.)
3. Once full, the Full Circle recycling collectoin bin will be sent to Aveda's recycling partner g2 revolution in Findlay, OH where items will be sorted by material category. And, g2 revolution ships all packages under UPS' Carbon Neutral Program. Based upon the total volume of packages shipped, g2 revolution pays UPS to purchase certified vintage carbon offsets to balance out the emissions produced by the transportation of the shipments.
4. All materials will be recycled, reused or burned for energy recovery--with the intention of utilizing collected material to create new Aveda packaging or accessories.

AL, AZ, CA, CO CT, DE, FL, GA, IL, IN, KY, MA, MI, MN, MO, NC, NJ, NV, NY, OH, OK, OR, PA, TN, TX, UT, VA, WA and WI.


Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically-based products for beauty professional and consumers. The company continues to innovate in botancial technologies, drawing inspiration from the principles of green science with ancient Ayurvedic wisdom to develop performance-driven, plant-based hair, skin, body and make-up products, and a comprehensive menu of ritual-based treatments for head-to-toe beauty.

Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first privately-owned company to sign the Ceres Principles in 1989 (coalition for Environmentally Responsible Economies) and the first beauty company in the world to manufacture with 100% wind power. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. Currently seven products hold Cradle To Cradle certification. Since 1999, Aveda's annual Earth Month campaign, held each April, has raised more than $26 million to support environmental projects around the world.

More than half of the fastest growing and best-run salons in the U.S. are Aveda distributors. Aveda products are available in Aveda Experience Centers and more than 7,000 professional hair salons and spa (like BGS!) in more than 30 countries and at

We hope you are excited about this new program as much as we are. Please do not hesitate to call us or Aveda with any questions.


Book an appointment